Charles and Ray Eames, Think, IBM's Pavilion at the 1964 New York World's Fair and Glimpses of the USA, 1959
Le pouvoir des médias [est fondé] sur la capacité des info-stimuli d'occuper et de former l'espace de l'attention sociale.
Franco “Bifo” Berardi
Rhythms of attention. Cinema, Cybernetics and Governance in the United States of America (1958-1977) is an archaeological research project into contemporary ‘techno-sensorial’ governance. Current innovations in the field of augmented reality, such as Google Glass or Magic Leap, propose the "construction of the internet of presence and experience" from a reorganization of environments combining atoms and bits. The application of these visual devices in smart city projects, where material architectures mingle with digital architectures, and the growing development of ubiquitous computing tends to confuse the hybrid status of our living environments and thereby encourages the advent of "augmented subjectivity" (E. Sadin, 2013). Economist Richard Florida has been talking since 2002 about the need to incorporate the "creative class" into the deployment of cities to make them more stimulating. In the same vein, at the 2008 World Economic Forum in Davos, Bill Gates proposed a march towards "creative capitalism" as the way out of the economic recession.
The prominent role that "info-stimuli" play in urban environments, as perceptual experiences calling our attention - in recent years the technology sector announced the recruitment of "experience designers", "data artist" and " context managers "- should lead us to take a closer look at the fundamental role of perception in contemporary forms of social governance. What does the history of attention tell us about actual forms of designing and manufacturing new technologies? What reflections on the epistemology of vision are at the heart of this way of directing and accompanying, exploiting and dominating our vision and our attention, our sensibilities and cares?
This project aims to restore the singularity of the encounter between cinema and cybernetics within the design and creation of environmental perception models and attentional technologies.
60’ – 70’
AR in Smart Cities, https://imascono.com/magazine/augmented-reality-tourism-pokemon. AiZtech, https://www.aiztech.co/ (2019)
Charlie Fink, « AR in MediaLab » in Virtual Reality Pop (2017)
60’ – 70’
June Nam Paik, Videotape studie n3 (1969).
Aldo Tambellini, Black TV (1966).
Hollis Frampton, Snowblind (1968).
Stan Vanderbeek at WGBH-TV, Boston, Massachusetts(1968).
Charles and Ray Eames, Glimpses of the USA (1959).
Karl Deutsch, Appendix nº1 in The Nerves of Government, 1963.